Audit local competitors at city scale
Local SEO teams use MapLeads to pull structured maps data across a category and market — so competitive audits and opportunity lists aren't limited to what one analyst can click through by hand.
Competitive landscape
Every listing that matches the query — not a sample
Export the businesses ranking in a category and city with ratings, review counts, categories, and websites. Use the file in spreadsheets or BI tools the way you already work.
Run the same query on Apple Maps or Bing Maps when you need a second view of who shows up where Google is thin.
Signals that matter
Ratings, reviews, and public profile fields in columns
Sort by review volume, find unclaimed or weak profiles for outreach angles, and track how a client's competitive set changes when you re-run the search later.
Multi-map
One workspace for three local indexes
Google is the default for most clients, but Apple and Bing still surface different places. MapLeads keeps the search form and export columns consistent across sources so your process doesn't fork.
Workflow
A simple local audit workflow
Define the market
Category + city (or region) that matches the client's service area.
Pull structured data
Ratings, reviews, websites, addresses — export once, analyze offline.
Re-run on a cadence
Monthly or quarterly refreshes without rebuilding the scrape stack.
The usual detour
Auditing only the winners
What usually happens
Map-pack tools show you who already ranks, so the audit quietly becomes a study of the winners. The businesses with no website never appear — and those are the ones with a reason to hire you.
Do this instead
Pull the full category for the city and filter on absence: no website, no email, no phone. Counting is free, so the size of the gap is something you can put in a deck before you have a contract.
Questions from local SEO teams
Does this return every listing, or a sample?
Every listing that matches the query. There is no cap on result volume — a category across a whole metro takes longer than a single neighbourhood, but it produces the same shaped file rather than a truncated one, which is what makes an audit defensible.
Which signals come back as columns I can sort?
Name, category, address, phone, website, rating and review count, plus the emails and social profiles found on each business's own site. It is a spreadsheet, so the ranking questions you would normally answer by clicking through fifty listings become a sort.
Can I run the same query against all three maps?
Yes, and the disagreements are usually the finding. Google, Apple and Bing are separately submitted indexes, so a business complete on one and thin on another is a gap you can put in a deck — not a duplicate to clean up.
How often should a market be re-audited?
Whenever you are about to spend money against it. Most teams re-pull on a cadence tied to reporting — a quarter, a campaign, a renewal — because the value is in the delta between two pulls rather than in either one alone.
Do I need to own a Business Profile to use this?
No. Everything here is read from what is already published publicly, so you can audit a market you have no presence in — which is the usual situation when you are pitching it.
“When you add and verify your Business Profile, customers can find your business on Search and Maps.”
Which is also the tell. A business that never completed that step is thin or missing on the map, and the gap between what a category should contain and what it actually shows is the audit you are selling.
More use cases
- Sales teamsSDR and AE teams use MapLeads to turn a city and a category into a clean lead list — names, phones, verified emails, and websites — without buying a stale database or babysitting a scraper.
- AgenciesLead-gen and local-service agencies use MapLeads to deliver fresh prospect files per client niche and city — then re-run the same recipe next month without starting from a blank sheet.
- RecruitingAgency recruiters and local hiring teams use MapLeads to build employer lists by industry and geography — clinics, plants, warehouses, salons — with public business contact details for B2B outreach.
Written and maintained by the MapLeads team · Last reviewed